 To interact with Lorenz Lammens Inc. and other clients, leave comments on this blog or visit the 'Profit Online' Forum.
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Wednesday, 08 October 2008 07:17 |
10 simple guidelines to get your blog noticed:
- Encourage your readers to help you manipulate the technorati top blog list.
- Tag your posts. Use del.ico.us and magnolia.
- Encourage your readers to share your posts on digg, furl, reddit, etc. Look for similar services that only focus on your topic or industry.
- Write posts that link to topics from other blogs, so that people will notice you.
- Be active in topical forums, and put a link to your blog in your profile and signature.
- Manage your online identity: add a link to your blog on Linkedin, Facebook, or whatever social forum is your poison.
- Encourage readers to subscribe via RSS
- Make daring statements, take on other bloggers fiercely if you don't agree. Engage in a blog battle, dare them to respond. Oh, the link juice will flow.
- Be patient. It takes about a year to create a community around your blog. I've seen a blog taken 3 years.
- I had some great results when optimizing company blogs writing in EzineArticles and GoArticles. Link back from the article to appropriate sections in the blog. Rankings soared, and as the articles got adopted around the net, it seriously improved the blog's organic results, making it number 1 for 3 key phrases.
Note:
If you can tie in your blog with a website (even a simple one) it does improve your visibility - I know this from experience but as of yet cannot offer much more of an explanation but that Google might look at these blogs as more "official".
If you need more information on how to do any of these things, leave me a comment, and I will talk you through it.
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Wednesday, 01 October 2008 18:26 |
Those who ask themselves: how can I do better, how can I improve? They will subscribe to magazines, blogs, feeds; they'll attend seminars, read books, join forums.
They are the ones that will discover changes in the market first, bring you valuable insights, find you cost saving shortcuts.
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Wednesday, 01 October 2008 18:25 |
... or, how could you benefit from blogging?
If the premise of this blog is that that the only way to win in the world of marketing is to create value for your customers, and then stay true to that value, than blogging is the ultimate exercise.
Nobody HAS to read your blog. Nobody has to agree with what you say. Everybody can take you on if you don't deliver on what you promise. The lack of dialogue with the consumer can sometimes entice us to be smug, and eventually complacent about our success. We forget our real place in the market: that of continuous learning, continuous probing the ever evolving desires and views of those we serve.
Secondly, blogging is a conversation with yourself as much as your audience. It focuses you to examine your opinion and formulate it in a clear and precise way. It makes us more conscious of our thought process and that alone can be a major step ahead of others in the field. (why do people often believe what they perceive as reality anyway? Test your believes, every day.)
And if you are relevant enough to attract a large audience, blogging brings dialogue that stimulates cross-pollination of ideas with an audience dedicated to your field.
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