I submitted my site to all search engines and I’m not showing up at all. Have I been banned?
Sites don’t get banned, unless search engines deem that they employed ‘unacceptable’ SEO techniques that tried to exploit their algorithms.
At the same time, publishing your site doesn’t mean that search engines will rank you even remotely close to the top (there is even the chance you never make it to permanent inclusion of their index).
To get your site scoring reasonably in the search engines, the most important thing you’ll need is other sites (who cover similar topics like yours) linking to you. In fact, if you manage to get a critical mass of quality links over your competitors that might in fact prove to be enough to rank you first place.
Failing such overwhelming link popularity, you can still help yourself a long way by generating a moderate amount of links (e.g. through article submissions with industry sites and having link worthy content) and structure your content in an optimal wait (internal linking hierarchy, clear written text, using code to clearly indicate the hierarchy of ideas (keywords) on your page through title and other tags.
If all of this still doesn’t work, you’ll need specialized help of SEO marketers who can remedy the things you’ve missed.
Two notes: 1. If you bought a new domain name, you will not rank quickly in a competitive environment (although I’ve seen brand new sites rank well for absolute non-competitive search terms such as ‘cup cake competition’ for a bakery. But what use is that?). 2. Don’t believe anyone who tells you you need to submit to the search engines. This is bogus, and I am amazed at how many people still charge for this. The search engines will find you on their own (although I do recommend you submit your sitemaps with them and make use of their growing set of tools).
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Here is a comment (http://www.mattcutts.com/blog/boston-pubcon-2006-day-1/#comment-22227) from Matt Cutts of Google dated April 18, 2006 on his blog:
IP delivery: delivering results to users based on IP address. Cloaking: showing different pages to users than to search engines.
IP delivery includes things like "users from Britain get sent to the co.uk, users from France get sent to the .fr". This is fine-even Google does this.
It's when you do something *special* or out-of-the-ordinary for Googlebo...
We have been told that IP delivery would be the right SEO strategy by our consultant. But when I looked this up, I found out that his suggestion is actually an illegal strategy called IP cloaking?
What should I do?...
The "best" keyword depends on the following main factors:
1.) The amount of traffic it will generate.
2.) The difficulty of attaining a top ranking.
3.) The profitability of that keyword.
In this answer I will address each point and give recommendations on tools to use to help you in your assessment.
The Amount of Traffic it Will Generate
Often people choose keywords based on how popular they think they may be. Mostly it is based on "real world" factors rather then fact which is readily availa...
You should place your keywords in the following positions:
• Title tag.
• H1 and H2.
• In paragraphs and general text on the site.
• In STRONG tags: Keyword
• In the file names of the web document: www.domain.com/keyword.html
• ALT description attributes on image tags:
• TITLE attributes on anchor tags:
• SUMMARY attributes on tables:
• In the file names of images: ...
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