Yesterday this guy in the bar suggested that I should make my telephone numbers available on my landing pages. What gives?
I’d say, that’s pretty good practice, unless you are hiding from debtors or you don’t have the staff to man the phones (timezones get the better of me…)
The information on your landing page might not always be enough to convince the visitors to respond to your call to action, but it might be enough to convince them to spontaneously get in touch.
In an ideal world you would have a different extension number for each landing page, so you can easily track which page is more successful at getting your visitors to give you a call.
I would further recommend a toll free number, as they add professionalism to your site, and / or adding a Skype button and chat box to your page as alternative means of communication. Make sure you have the time and resources to put somebody on the the end, and that these features clearly describe ‘opening hours’ or the times that the phone lines will be manned.
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