Should I vary anchor text in my SEO efforts? Print E-mail
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I have read that the text you use to link to a topical page is important, and should be on topic and not something silly like ‘click here’. But should I stay with my keyword phrase or should I vary my anchor text?

You should absolutely vary the wording of your anchor text. It is unnatural to have the all links to your website using the exact same phrase. Search engines, especially Google, also organize the keywords in their database in topical clusters, trying to establish a relationship between similar key phrases.

Above all, whatever you name your anchor text, make sure it fits naturally within the sentence. Syntax will only become more important in the future of search.
 

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