Both the plural and singular form of my keyword phrase are searched upon often according to Wordtracker. Which one should I choose? Both. Keyword phrases such as the singular and plural forms of your words, which are related, are extremely simple to use within the visible copy on your pages. When we naturally write or speak, we use both plural and singular forms of words, so why restrict yourself to one or the other?
Never optimize a page or a site for just one keyword phrase. That is the equivalent of SEO suicide in my opinion. Every site has hundreds if not thousands of phrases that someone might use to find it. Figure out what they are, and then use them to your advantage to bring highly targeted visitors to your site.
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Here is a comment (http://www.mattcutts.com/blog/boston-pubcon-2006-day-1/#comment-22227) from Matt Cutts of Google dated April 18, 2006 on his blog:
IP delivery: delivering results to users based on IP address. Cloaking: showing different pages to users than to search engines.
IP delivery includes things like "users from Britain get sent to the co.uk, users from France get sent to the .fr". This is fine-even Google does this.
It's when you do something *special* or out-of-the-ordinary for Googlebo...
We have been told that IP delivery would be the right SEO strategy by our consultant. But when I looked this up, I found out that his suggestion is actually an illegal strategy called IP cloaking?
What should I do?...
The "best" keyword depends on the following main factors:
1.) The amount of traffic it will generate.
2.) The difficulty of attaining a top ranking.
3.) The profitability of that keyword.
In this answer I will address each point and give recommendations on tools to use to help you in your assessment.
The Amount of Traffic it Will Generate
Often people choose keywords based on how popular they think they may be. Mostly it is based on "real world" factors rather then fact which is readily availa...
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