I've read somewhere that if I update content often, it will really help me in the search engine rankings.
Okay, first of all, if a given page ranks well for your most important keywords, why would you 'update' the content? The page is clearly working well, and a change might actually hurt your rankings.
Just add pages, it keeps your site fresh, alive, and the more (optimized) content, the more people have a reason to surf your site.
Make sure that you have a 'what's new' section on your homepage, so that people can easily see the fresh content, and spiders find the new content by the simple act of crawling your homepage.
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Here is a comment (http://www.mattcutts.com/blog/boston-pubcon-2006-day-1/#comment-22227) from Matt Cutts of Google dated April 18, 2006 on his blog:
IP delivery: delivering results to users based on IP address. Cloaking: showing different pages to users than to search engines.
IP delivery includes things like "users from Britain get sent to the co.uk, users from France get sent to the .fr". This is fine-even Google does this.
It's when you do something *special* or out-of-the-ordinary for Googlebo...
We have been told that IP delivery would be the right SEO strategy by our consultant. But when I looked this up, I found out that his suggestion is actually an illegal strategy called IP cloaking?
What should I do?...
The "best" keyword depends on the following main factors:
1.) The amount of traffic it will generate.
2.) The difficulty of attaining a top ranking.
3.) The profitability of that keyword.
In this answer I will address each point and give recommendations on tools to use to help you in your assessment.
The Amount of Traffic it Will Generate
Often people choose keywords based on how popular they think they may be. Mostly it is based on "real world" factors rather then fact which is readily availa...
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