Link baiting entered a new area last week when Lyndon Antcliff had success with a fake story being picked up by some mainstream media sites as well as social news sites. Controversy erupted over the tactic, and now it likely will go into a second cycle after Google's Matt Cutts has suggested that Google might penalize pages that don't disclose stories are fake.

Lyndon Antcliff commented on statements that his fake news report is immoral:

I have little interest in discussing the ethics of linkbait, as far as I am concerned if it works and results are achieved then do it.

Writing fake news stories for link baiting purposes could be the latest form of spam the information industry will have to battle.

It is concerning that more and more members of our society abandon ethics in their job and instead adopt an attitude that the goal justifies the means. This is a worrying hollowing out of our culture where value is no longer something we share and strengthens us all. Creating fake news stories is nothing more than robbery - everyone is the poorer for your gain.

Are you here to make money by providing a valuable service to others, or are you here to make a quick buck by telling others a bunch of nonsense?

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3.20 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

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