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Lorenz Lammens is a London SEO consultant specialized in optimizing sites, helping them to rank high in search engines for content relevant to its target audience in order to drive more traffic and more efficiently convert visitors to customers. Lorenz Lammens’ tried and tested search engine optimization methods will enable you to gain and retain highly targeted traffic for the long-term. Get more from your SEO: sustainability Lorenz is dedicated to sustainable SEO and can build a bespoke program for your brand that will enable you to gain and retain more targeted traffic and conversions for the long-term, regardless of the latest fads or gimmicks. Setting the challenge  Although using the latest research in what makes a page SEO friendly is important, too many SEO gimmicks (ab)use a temporary loophole in the way search engines ‘judge’ a page. Search engines are aware of practices that aim to rank sites with the use of unethical SEO practices that try to rank less relevant, spammy sites high in the ‘organic’ rankings. Once the search engines understand how their algorithms are being abused, they update the formula in order to close the loophole. Consequently, sites that used the SEO gimmick suddenly see their ranking drop or disappear.
Sometimes search engines penalize sites that have made use of these loopholes and have even been known to ban sites from their listings. Dubious SEO got BMW Germany banned from Google, and Google's advisers stepped up their warnings about using short-cuts in your SEO strategy, as in the long run this will hurt your rankings (Matt Cutts, the author of this article, is a Google employee). Google fought back especially hard against SEO abuse in 2007, and many sites with questionable SEO found themselves dropping dramatically in Google’s listings. For this reason, search engine relationships with SEO's has been an ambiguous and difficult one, and Google created an advice list for companies who look for ethical (=sustainable) SEO (also check Google's PDF publication on how to make the most of your content.) Over the last 10 years Lorenz has worked with hundreds of clients across more than 40 industries to enhance their online presence through proven and dynamic search engine strategies that repeatedly lead to increased traffic, more conversions and enhanced sales. A proven method Lorenz will research, and give you tools to further explore who your target audience is, what they want and where you currently can find them online. Through extensive analysis, you will learn how they think about your product or service, how they search for it and what they expect to find. Lorenz’ search analytics program keeps a close watch at changes in search engine algorithms. These are the methods by which the search engines determine which site is more relevant for a particular search phrase. These algorithms have an impact on how you need to write your content and build your site. Lorenz’ search lab analyzes a vast amount of client and test sites from which rankings and conversion rates are constantly measured, given a 360 degree view on how the search engines value each attribute of any given website and how these attributes influences ranking. More than an SEO marketer
.jpg) Lorenz Lammens is an industry mentor and knowledge leader dedicated to maximizing the potential of websites and breaking through the clutter. Not just my clients' websites, but ALL websites. It may sound corny, but I believe all companies with a website have a responsibility to the upkeep and quality of the internet by taking responsibility for their own place on the web and vigorously compete against less qualitative sites. Committed to quality ...because quality creates customers who stay longer on your site, return more often and will trust you as an authority in the field from which they feel safe to buy from. So instead of adding to the “noise” of the internet by writing meaningless, spammy content, using out-dated SEO techniques (let’s stuff our alt-tags…) and falling in the traps of the latest SEO fads and gimmicks that have no staying-power, I teach companies to be different, to be noticed, to be talked about. If you are not the leader in your industry, you will never stand out, never be remark-able.
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